Part I Introduction to Business Research
Chapter 1 Research in Business
Business Research Methods, 12th Edition - Donald R Cooper, Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020.
Chapter 2 Ethics in Business Research
Chapter 3 Thinking Like a Researcher
Chapter 4 The Research Process: An Overview
Chapter 5 Clarifying the Research Question through Secondary Data and Exploration
Part II The Design of Business Research
Chapter 6 Research Design: An Overview
Chapter 7 Qualitative Research
Chapter 8 Observation Studies
Chapter 9 Experiments
Chapter 10 Surveys
Part III The Sources and Collection of Data
Chapter 11 Measurement
Chapter 12 Measurement Scales
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